In this paper we propose a critical reading of Robert Brandom’s reading, in A Spirit of Trust, of the final eleven paragraphs of the Spirit chapter of Hegel’s Phenomenology of Spirit, especially the crucial paragraph 665 – the discussion of the Kammerdiener, or “moral valet”. We argue that Brandom significantly understates the role that desire plays in Hegel’s account of the institution of normativity. This interpretive disagreement has implications for Brandom’s broader philosophical project, including his critical treatment of the “genealogical” tradition, and his rejection of the “instrumental pragmatist” strand in classical U.S. pragmatism. On our preferred interpretation of the moral valet passage, Hegel’s project in the Phenomenology is closer to both of these post-Hegelian traditions than Brandom’s rational reconstruction acknowledges.